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Lifestyle Marketing: How to Fake it Until You Make It, by Joe Casanova
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Lifestyle Marketing is a new form of marketing that can only exist in the 21st century. It is an up-and-coming trend in which people are telling the world about their fancy lives. People are posting images of their extravagant homes, exotic cars, and tasteful watch collection anywhere they can get eyes on it.
This book breaks down Lifestyle Marketing to the basics. You don't need a six-figure bank account to appear to live a seven figure lifestyle. It is all about choosing the correct content and creating your brand around that. By reading this book you will acquire the skills to:
1. Expand your network
2. Leverage connections
3. Create and execute a plan
4. Manipulate your social media
5. Represent your online self in person
6. Become more efficient and effective
The title of the book says to fake it until you make it. By reading this book you will gain the tools to fake it until you become it. With the help of visualization, mastering a skill, creating a purpose, and then building your brands you will see yourself becoming the best version of you in no time.
The following is the table of contents:
Part 1: Faking it
Chapter 1: Be a Master
Chapter 2: Find your Purpose
Chapter 3: Make a Plan
Chapter 4: Build your brand
Chapter 5: Shake hands
Part 2: Believing it
Chapter 6: Your Network
Chapter 7: Leveraging Connections
Chapter 8: Visualization
Chapter 9: They're always watching
Chapter 10: Don't Lie
Part 3: Becoming it
Chapter 11: Body Language
Chapter 12: Dress to Impress
Chapter 13: Watches, Cars, and Homes
Chapter 14: Confidence
Chapter 15: Social Media
Part 4: Making it
Chapter 16: Social Engineering
Chapter 17: Don't kill momentum
Chapter 18: Credibility
Chapter 19: Work Smarter not Harder
Chapter 20: It's only the beginning
Chapter 21: Conclusion
- Sales Rank: #3408595 in Books
- Published on: 2015-07-04
- Original language: English
- Dimensions: 9.00" h x .51" w x 6.00" l,
- Binding: Paperback
- 204 pages
Review
"Lifestyle Marketing is a different way of looking at the 21st century. This book goes deeper than deceiving the public into believe you're "cool." Instead you end up deceiving yourself until you become this manifestation. The first part of the book set the tone that it wasn't just some gimmick. It encourages you to find your craft, create a purpose, and accomplish your mission. This book is more than a fun book to read it is a guide on how you should operate your life."- Christian Wright
"When I first came across Lifestyle Marketing it was an article I read on quick sprout. I was immediately intrigued. After reading this book I have a more practical grasp on how an average joe like me can live like the riches so that I can network through the elites. This book gives a great perspective that no one else seems to shed light on. Definitely hoping for a second edition." - Charles Osorio
From the Back Cover
Lifestyle Marketing is a new form of marketing that can only exist in the 21st century. It is an up-and-coming trend in which people are telling the world about their fancy lives. People are posting images of their extravagant homes, exotic carts, and tasteful watch collection anywhere they can get eyes on it. This book breaks down Lifestyle Marketing to the basics. You don't need a six figure bank account to appear to live a seven figure lifestyle. It is all about choosing the correct content and creating your brand around that. Consider this book a guide into reinventing yourself. From mastering a skill, to creating a plan, and execution this book has the blueprint to faking it until you become it.
About the Author
Joe Casanova is a full stack entrepreneur. With publications on Growth Hacker Marketing, Socially Acceptance, and now Lifestyle Marketing he has the tools necessary to inspire growth. From growing a business from inception to rebranding yourself to represent a certain lifestyle, Joe has it all.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Fake it til you make it!
By Joanne Aguilar
I have this problem of worrying about things and my feelings very much manifest on my actions. Because of this, people around me think that I am such a weakling. I just love how this book emphasizes that we all can fake it till we make it. There is this power inside your mind that if you believe enough for something to happen, it really will. I also got inspired by the introduction this author wrote. I love reading books that are based on the author’s first hand experience. All the contents that this book have are definitely helpful. So I think this book is really worth sharing.
1 of 1 people found the following review helpful.
Changing the way I look at things.
By Buckhouse
Lifestyle marketing has really helped me to better understand the importance of finding a purpose in life and pursuing it. There is more to life than paying bills, you just have to get out of that comfort zone. My favorite aspect of this book is that it is written directly from Casanova and his life experience. Although all strategies don't work for everyone, it is nice to see an actual example of someone practicing what they preach. This book is full of valuable information for anyone looking to better market themselves to the world.
1 of 1 people found the following review helpful.
Would be a neat thing to try
By Grant
As a marketer myself, I've been seeing a lot more of lifestyle marketing lately, whether people do it consciously or unconsciously, and was interested in learning more about this form of marketing. This book helps to shed the light on this new type of marketing, and I think it would be interesting to give some of the steps and tactics in this book a try in my own life to see what the effects might be. If nothing else, I think it would give me greater confidence and develop even better social skills in the process.
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